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Getresponse offers a broad array of marketing solutions, from email and webinars, to inbound marketing automation, to powerful analytics. GetResponse offers a powerful, easy-to-use tool for sending emails, building pages, and automating marketing. GetResponse includes more than 110 pre-built email templates you can use as a starting point. What further facilitates the user experience with GetResponse is its collection of templates for forms, emails, landing pages, workflows, and funnels.
Fittingly, besides email marketing, Getresponse also now provides eCommerce features, webinar hosting, landing pages, and automated sales funnels. GetResponse offers a few different marketing tools beyond email, like webinars and sales funnel software. Overall, GetResponse is a robust email marketing tool that works well for many small to medium businesses, competing more directly against solutions such as ActiveCampaign and Mailchimp. Its lower price, webinar capabilities, and solid marketing automation features make GetResponse a more logical choice.
GetResponse is priced competitively within its market, as well as being one of the most attractive products of its type, as it offers email marketing, automation, landing pages, eCommerce, sales funnels, and webinars, all in one place. For over 10 years, GetResponse has provided user-friendly, self-service apps and expert support to build and manage email marketing campaigns, newsletters, and autoresponders that turn contacts into customers. The platform can be expensive, but delivers thanks to automated workflows and a flexible email designer. Not only does Getresponse offer all of the core things that you expect in an email marketing platform - list hosting, templates, autoresponders, analytics, and more, but, as mentioned earlier, Getresponse is lately expanding their featureset to the point that they are evolving into a full-stack, marketing-and-ecommerce solution.
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Alongside launching its new Marketing Automation features, GetResponse has built out a new section on their website featuring blogs, webinars, and eBooks about (automated) digital marketing strategies. The key features of their new Marketing Automation features are creating automated campaigns, tags, and assessments, and the Visual Campaign Builder. In 2000, GetResponse launched its first intelligent autoresponder in its journey towards intelligent email marketing and automation tools.
GetResponse offers various tools for automation of your inbound marketing, which allows for the creation of optimized workflow automations, saving time and money for both you and your business. GetResponse Marketing Automation Tools: You can build highly complex user journeys using the drag-and-drop builder.
Companies can leverage integrated marketing tools, landing pages, autoresponders, automated messaging, and analytics to hone Getresponses email marketing capabilities for any goals they might have. You might want email marketing tools for that one time when you want to send an automated email response to someone, such as when they sign up to your list, their birthday, or when you are advertising a new product or service. These automated email sequences can maximize conversion rates, and they can be a simple but effective tool to have in your email marketing strategy.
Automated emails spare marketers from having to build and send out new emails every time a prospect shows interest in a brand, a customer abandons their shopping cart, the company launches a sale, etc. By working from an existing contact list to nurture and engage prospects, email marketing combined with email automation helps to retain customers, keep a record of customer journeys, and drive sales.
For instance, you could use an autoresponder to welcome new subscribers, sending them a welcome email with links to pages on your website that they should visit to familiarize themselves with your company. While sending out an autoresponder is a good way to welcome new subscribers, the function becomes a lot better if combined with a marketing automation function, which we will cover in a moment. Since you cannot send emails one-by-one by hand, GetResponse makes it much easier for you through their autoresponders feature.
Now that you know how to send emails on GetResponse, let us spend a little bit of time understanding to whom to send those emails. Take a look at the graphic below to understand how you can set up your GetResponse account to send targeted emails. Before sending your first emails, it is important to understand how building an email list works.
In our Email Marketing Software Roundup, we tested the best email marketing tools out there, basing the tests on how easy they are to build emails, create a list of subscribers, set up an autoresponder, and integrate with other communications-based tools like social media management and web analytics software. You may benefit from an array of eye-catching email templates, a great drag-and-drop builder, an autoresponder tool, user-friendly list management features, and much more. If you want a more sophisticated tool capable of building full-featured workflows designed for automation in email marketing, then we recommend HubSpot and Salesforce Pardot, which are best-suited to be sophisticated marketing automation solutions.
With its intuitive drag-and-drop email builder tool, marketers at any level of experience can build a unique email design from scratch, or start from one of GetResponses free templates and customise it as needed. Your marketing team can use GetResponses email creator to build custom sections, develop custom web fonts, and even save mockups for use in the future. You can also build quality, engaging landing pages with GetResponses in-house landing page creator.
According to press releases and videos, GetResponse is changing the acceptance of marketing automation, which has traditionally been considered too complex and costly for smaller organizations. Through responsible, fully automated list hygiene, spam-fighting practices, and established relationships with leading Internet and email providers, GetResponse has maintained the highest possible standards for delivery for more than a decade, ensuring our customers messages provide the highest return on their email marketing investments.
Despite these limitations, webinar functionality is an extremely helpful feature to have in your email marketing arsenal, and including it as a feature may give GetResponse a very substantial advantage over key competitors.
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