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Keap is not just a CRM -- Keap is a sales and marketing automation tool designed to help you scale and grow your business while being more effective, productive, and successful. Keap offers split-engagement automation, meaning that it will route prospects into sales or marketing depending on their behavior.
If you're a small business with no dedicated marketing team, Keaps strategy guides will get you covered. Keap includes a robust suite of email marketing tools, including easy access to helpful templates, segmentation, and tips for improving engagement and open rates.
Compared with other email marketing tools that have largely similar features, Keap is more expensive and includes a small subset of contacts. Keap also synchronizes with tools like QuickBooks, so you can avoid duplicating work between systems and save time.
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Keap supports your online business with inventory management, checkout, checkout, and order fulfillment. If your business offers recurring services, Keap can automate the charging of each monthly subscription to your customers. You can use Keaps Campaign Builder to automatically engage, segment, and follow-up with prospects and customers.
The possibilities are endless for how you can use campaign builders to nurture prospects, delight customers, and build processes that will sustain the growth of your business. The Keap platform (formerly Infusionsoft) can build and host web forms and links, run automated campaigns, track ROI, deliver updates on sales to customers, manage databases, and eCommerce features. Infusionsoft/Keap is their newest offering, targeting businesses that want client management and rudimentary automation.
Leading from the front, not from the top One thing you will notice amongst their core values and stated mission (to help small businesses succeed) is their unwavering focus on small businesses. Other marketing SaaS businesses often move upstream to serve larger businesses due to increased revenues and stable customer bases, but Infusionsoft/Keap planted their flag as software for small businesses, and from what I have heard, do not intend on changing that any time soon. Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in Mesa, Arizona, with Clate Mask, the current CEO, at the helm.
Based on your answers, Keap guides you through using CRM software to reach your goals, like creating sales and marketing funnels tailored for your company. You can try out both the Lite and Pro plans with a 14-day free trial, no credit card required, to see how Keap could benefit your organization.
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